The Physician-led healthcare segment is defined by healthcare professionals who are medically trained and certified to provide health services to individuals. They are currently using traditional blood collection techniques that are bound by multiple user requirements and layers of inconvenience (e.g. geographic location, discomfort of blood draw, appointment availability, and travel time). In order to provide better personalised health services, physicians value patient centric sampling for accessing more quality data and maximising compliance by providing more user-friendly tools to their patients and to collect blood at their convenience. The adoption of patient centric sampling technologies will be promoted as a result of their validation and recognition by regulatory and laboratory bodies while ensuring consistent correlation with historical data and ranges. These new patient centric sampling tools address the new paradigm shift in the healthcare system to move toward personalised medicine especially in the fields of therapeutic drug monitoring, clinical chemistry/pathology, infectious disease and genetic testing.

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